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Where Does Your NFT Actually Live? The Storage Reality Every Collector Needs to Understand

Where Does Your NFT Actually Live? The Storage Reality Every Collector Needs to Understand

Most NFT collectors assume their digital assets are permanently locked on the blockchain — but the truth is far more fragile than that. The image, video, or file attached to your token might be sitting on a server that could go dark tomorrow. Here's what's actually happening behind the scenes, and how to find out if your collection is at risk.

Your Louis Vuitton Bag Might Be Fake — Blockchain Is About to Make That Impossible to Hide

Your Louis Vuitton Bag Might Be Fake — Blockchain Is About to Make That Impossible to Hide

Counterfeit goods cost American consumers and businesses over $600 billion every year — from knockoff handbags to life-threatening fake medications. A growing number of brands, governments, and startups are betting that blockchain technology and NFT-based verification can permanently close the authenticity gap. Here's how it works, who's already doing it, and why it matters to anyone who's ever dropped serious money on a high-value purchase.